Olivia from iElder presents in the Forum on "Leveraging E-Commerce for Business Productivity and Efficiency: Forum on MSMEs‘ Experience" under ASEAN - HKFTA Project

The Department of Trade and Industry - Philippines is the responsible agency overseeing the implementation of the Project "Upskilling Micro Small and Medium Enterprises (MSMEs) on Digital Technology and Trade in the ASEAN Region and Hongkong, China" as part of the ASEAN - Hongkong Free Trade Agreement Project. As part of their efforts, they organized a forum titled "Leveraging E-Commerce for Business Productivity and Efficiency: Forum on MSMEs' Experience" to take place on August 10, 2023, conducted via Zoom.

Olivia, the Co-Founder of iElder, has been extended the honor of presenting at the forum. She will be sharing valuable insights on how to effectively operate in e-commerce platforms and address inquiries from MSMEs on enhancing sales revenues and expanding market reach using e-commerce and digital marketing.

The following questions will be discussed during the forum:

1. What are the most significant challenges businesses face in conducting e-commerce today?

1.1 Stay updated with the most recent trends in digital marketing.

1.2 Inventory control. 

1.3 Bring value to customers instead of selling.

2. What should be the top three priorities for businesses looking to scale their operations online?

2.1 Brands with an engaged social media community will win in 2023. Use story telling method. 

2.2 Short-form video is the highest ROI format and will see the most growth of any trend in 2023. Businesses will put more money behind video production.

2.3. Embrace the Omnichannel strategy if your product demands a tactile experience and belongs to the realm of high-ticket items in each country.

3. Based on your experiences in e-commerce, what has been the most valuable lesson you wish to impart to everyone?

Business owner can be Influencer (KOL) in your industry. Be Real will be a turning point for brands

about 190 attendees to attend this forum.

 Panel discussion

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