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Privacy Policy


We are committed to safeguarding your privacy and ensuring that your personal data is protected. We therefore make sure that our policies and practices in relation to personal data comply with the requirements of the Personal Data Protection Act 2010 (the “Act”) under the laws of Malaysia.

This Privacy Notice is to help you better understand the manner in which your personal data is managed and to give you the options available to you to access or limit the use of the information provided. By providing us your personal data and your continued use of our services, you agree to be bound by the terms and conditions below and consent to the processing of your personal data in accordance with this Privacy Notice.

Categories of personal data that we collect

The personal data collected and processed by us may include:

Name, Identity Card number and date of birth
Contact details including address, phone number(s) and email address
Occupation, marital status, race and household income
Any other personal data required for the purposes as set out below

Purpose of collecting your data

The personal data previously collected from you is being, and will continue to be used for purposes including without limitation:

  1. to process your Membership application
  2. to process the member activation, validation and verification purpose
  3. to operate your Account
  4. to facilitate access to and use of the website and mobile services relating to the Account
  5. to make decisions in relation to Members, including (without limitation), suspend the provision of services or terminate the Membership
  6. to confirm, update and enhance your records
  7. to monitor volume and spend information
  8. to identify and (if possible) prevent fraud
  9. for marketing purposes (subject to any objections received and/or consents obtained, for which see below)
  10. to communicate via Points Summary Statement, e-statement, sms blast, telemarketing or email blast
  11. to update your status as a Member
  12. to promote offers on iElder’s products and services and that of our business Partners
  13. to reply to enquiries made via call, email, letters, faxes, or facebook
  14. to fulfill your requests including redemption requests
  15. to administer your participation in contests

Disclosure of your personal data

Your personal data will be kept confidential, we may disclose and transfer (whether in Malaysia or abroad) to our agents or contractors under a duty of confidentiality to us who provide administrative, data processing research and marketing, distribution, telecommunications, professional or other similar services to us and to any of our actual or proposed assignees or transferees of our rights with respect to you in connection with a merger, sale or transfer (whether of assets or shares), to use, hold, process or retain such Personal Data for the purposes mentioned in earlier statement above on our behalf.

Non-Provision of Personal Data

Failure to disclose sufficient personal data may result in us being unable to provide you with the full range of services under the programme.

Access to Personal Data

The Act allows you the right to access the personal data you have submitted. You may at any time update or amend the information provided to us simply by accessing ‘Update Profile’ on our website, or contact our Member Services Centre.

Your options and how to contact us

You may at any time make a request in writing to limit the processing and use of your Personal Data, including to prevent usage of your Personal Data for the purposes of direct marketing. Please email your request to

For as long as you remain a Member in the programme your information will remain with iElder.Asia and we will take all practicable steps to ensure the security of the data at all times from any unauthorized access. iElder.Asia will endeavor not to disclose any personally identifiable information to any organization unless necessary to operate the programme and/or as set out in this Privacy Notice.

iElder.Asia reserves the right to amend this Privacy Notice from time to time. Any material changes will be posted on our website with the updated Privacy Notice.

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